EATALY SPA

My Agile Pixel - Google Analytics Always Enabled

Google Analytics is a web analytics service provided by Google Ireland Limited ("Google"). Google Ireland Limited is owned by Google LLC USA. Google uses the Personal Data collected to track and examine the use of this site, compile reports on its activities, and share them with other services developed by Google.

To ensure greater compliance with the GDPR regarding the transfer of data outside the EU, such transfers should only be carried out in anonymous form. It is important to emphasize that simple anonymization does not provide a sufficient level of protection for personal data exported outside the EU. For this reason, the data sent to Google Analytics, and therefore potentially accessible outside the EU, can be anonymized using a proxy system called My Agile Pixel. This system can replace your personal data, such as your IP address, with anonymous information that cannot be traced back to you. As a result, in the event of a data transfer to non-EU countries or to the United States, it will not be your personal data being transferred, but rather anonymous data.

The collected data is used for the purposes of personalizing the experience and statistical tracking. You can find more information on the page "More information on how Google processes personal information".

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